Our Logo

People often inquire about the meaning of our logo. We built our logo to represent the values and ideals of Alexander Creative graphic design. It is the unique symbol of our identity.

The Arch: The arch symbolizes the leap of faith that moves us from where we are to where we wish to be—from the invisible to the visible. This is the essence of the creative process.

 

The Shadow: is required wherever there is light. The shadow confirms the solid nature of the structure.

 

The Color: Turquoise represents the transformation of a basic element which, when carefully refined and polished, becomes a unique and beautiful gemstone.

 

The White Field: white space that is free of clutter and distraction allows our unique approach to emerge. This open, clear space also reminds us of our responsibility to our environment and a commitment to a sustainable and cooperative world.

We employ a similar process in our design work. The deep connection we forge with our clients is based on listening, learning and understanding your unique contributions, values, and position in the business world. We help to clarify and focus your core vision and discover the best way to communicate your message to your target audience. We believe the key to success is to forge a win-win relationship with you, our client. We hold your success as equal to and inextricably linked to our own.