Key Curriculum Press
promotional poster

Key Curriculum holds the vision of making mathematical concepts accessible to students for whom math doesn't come naturally. This poster concept builds brand recognition by offering a free tool which teachers could receive directly and have an immediate positive contact with the company. By taking primary mathematical principles and/or personalities and presenting them in a visually exciting form, brand recognition is built and reinforcement provided during an often long sales cycle.
The correlation between the Golden Section and the Fibonacci Numbers was a natural launch point for increasing Integrated Marketing Communications.